We’ve reinvented hair care. The Elizabeta Zefi brand completely redefines what it means to have beautiful hair. Our products promote not only a healthy scalp but also healthy, light, and beautiful hair. This holistic approach is what sets our brand apart. We combine premium quality with effectiveness and have set a new standard for excellence.

We transferred the principles of skincare to the scalp long before it became a trend. Prior to this, scalp care was largely overlooked within the hair industry.

We’ve hit the right note at the right time. Our products are innovative, natural, and highly effective - that has always been essential to me. My aim is for customers to enjoy healthy scalps and hair and to be able to care for them individually. We believe that beautiful hair starts at the roots and ends at the tips.

Yes, absolutely. That term is quite fitting. It’s not just the holistic approach that’s new. I was the first to develop a hormone-free serum to treat hair loss that delivers real, positive results. Elizabeta Zefi’s innovative approach has led both consumers and professionals to recognize the importance of a healthy scalp, healthy hair, and the use of natural ingredients.

This awareness has encouraged many to rethink their hair care routines from a more holistic perspective. Interestingly, other brands have also started to recognize the importance of scalp issues and hair loss.

My philosophy is: Beautiful hair changes everything. Your hair is the canvas of your personality. It reflects that you are healthy, confident, and full of life.

It’s been outstanding. Nearly all customers report that their hair is healthier, and their scalp issues have disappeared. Their hair is stronger, feels lighter, and appears more beautiful.

Because we cater to the individual needs of our customers, we are able to deliver truly effective results. The overall health of our customers’ hair has improved significantly.

Yes, absolutely. Hair and beauty have always been a deep passion of mine.

For over 20 years, I’ve worked with countless clients from various countries. In 2014, I opened my salon in Munich, and in 2017, I launched the Elizabeta Zefi brand. Over the years, I’ve come to understand the hair issues and needs of my clients. I gained a deep insight into different hair types, which inspired me to create solutions for both hair and scalp problems.

My experiences have fueled my desire to make my products truly innovative and impactful. My goal was to revolutionize the hair care industry.

Exactly. I’ve always been a staunch advocate for natural hair care methods. My grandmother was my inspiration. She taught me to use natural ingredients for hair and body care. The essence of my product formulations is that they are natural and free from harmful chemicals.

Developing my hair products is a meticulous process. It starts with extensive research into natural ingredients and their benefits. Each product is formulated to target specific hair concerns while also promoting overall hair health. My first creation was a hair care line featuring a special nourishing scalp treatment, which rejuvenates and regulates the scalp, laying the foundation for healthy hair growth. Later, I introduced additional lines, such as the new Divine line.

We produce all our products exclusively in Germany. We use only carefully selected, natural ingredients, with over 95% of the ingredients being natural. Our packaging and production processes are environmentally friendly, with packaging made from approximately 90% recycled plastic. We are also cruelty-free and vegan.

My weekly hair ritual involves a deep cleansing and nourishing routine. I start with a scalp exfoliation using our Peeling Shampoo, followed by a moisturizing shampoo and a nourishing conditioner. I also use our Divine hair mask once a week to maintain moisture and strength. I always carry my Multi-Moisturizing Spray in my bag, which can be used for both hair and body. It smells wonderful.